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Novice Karate Group (ages 8 & up)

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Hakim Larionov
Hakim Larionov

Your Attention Please


This simple art print features a black background with "Your attention please: I love you and you are beautiful." printed in white font. Consider gifting this print to someone whom you feel needs to have this reminder.




Your Attention Please



Want the attention of your distracted employees? The definitive strategy guide for breaking through the clutter and getting distracted audiences to pay attention. Revised and updated. Two great ways to ORDER NOW!(View the e-book edition here.)


Previous research has shown that negative stimuli elicit more attention than do positive stimuli. However, this research has relied on response-based measures to assess attention. The current research uses the P1 component of the event-related brain potential (ERP) as a proximal index of attention allocation to valenced stimuli. In two studies, P1 amplitude was measured while participants evaluated positive and negative pictures. In both studies, principal components analysis showed that P1 amplitudes to frequent stimuli and to rare negative stimuli were larger than P1 amplitudes to rare positive stimuli. This is (a) evidence for the extremely rapid (


Simply put, mindset training for climbers enhances the ability to engage attention on climbing movement. Our mindset is a set of beliefs, which inform the perceptions of self and surroundings. How we view ourselves as climbers, how we show up to our sessions and how we perform are influenced by our mindset. Our mindset determines the direction of our attention: our thoughts, emotions and behaviors. What we direct our attention on (how we think, feel and act) determines the quality (our performance and our enjoyment) of climbing.


This article offers a three-part mindset training system to engage your attention, improving the quality of your climbing experience: 1. Acknowledge: acknowledge your attention to build awareness of instinctual and habitual responses. 2. Compose: manage your responses to gain composure. 3. Engage: trust your skills and decision making to engage attention for optimal climbing performance.


Mindset training begins with acknowledging where our attention is directed and where we would like to direct it. It is helpful to spend a few climbing sessions intentionally developing awareness of your thoughts, emotions and behaviors and how they positively and negatively impact your experience. What thoughts do you have that make you feel motivated, stressed, frustrated, etc? How does this affect how you behave? Do you avoid certain climbs and get excited for others? Do you get more stressed when onsighting or redpointing? Do you commit to some hard moves and back off of others? Why? Most answers are based on our stress response and/or motivation. I recommend reflecting back and taking notes at the end of each climbing session. It can also be helpful to discuss these details with your climbing partners.


Armed with a little info about how stress works, take time to observe your stress responses. Do you notice any habits or patterns of when and how stress affects your climbing? Can you describe the thoughts and sensations that you experience? How do you behave when stressed? Work on articulating stress cues, responses and outcomes. Recognizing stress response habits, particularly noticing early warning signs of stress is the first step to managing stress.


Motivation is the other big thing that impacts our attention, either by diminishing or improving focus. Do you know what your motivation is for climbing? To make motivation work for your attention, take the time to define why you climb. Try reflecting back on a favorite climbing experience: Where were you? Who were you with? What was going on around you? How did your body feel? Were you focused on a specific goal or excited about something? Why was this experience a highlight?


In order to engage attention in an effective way, we have to start from a place of composure. Again, the thoughts, emotions and behaviors that derail our attention are usually stress and/or motivation related. Once we acknowledge where our attention is directed (stress, frustration, etc) and where we would like our attention to be directed (why are we climbing, what is the current objective?), then we can apply methods to gain composure of stress and/or motivation.


Engaged attention enables us to be present with the movement of climbing, allowing for optimal performance and enjoyment of the experience. We are able to be present with rock climbing when we show up composed and we trust our movement and our decision making. Training to engage your attention is therefore focused on increasing self trust while climbing. This can be done throughout a climbing session, from beginning to middle and end.


Some type of warm up is probably already in your climbing routine. Utilizing this solely as a physical warm up is a missed opportunity. Warm ups are a time to warm your mind up to being present with rock climbing movement. Begin with intentionally cuing a sense of calm with breath, soft focus and relaxed core. Check in with your motivation. While climbing, focus your attention on moving well and trusting your intuitive climbing movement. Here are two specific warm up drills that can help you tap into your sense of trust in movement:


As climbers, most of us are familiar to some degree with rehearsing sequences. We often rehearse crux sequences on projects to refine the moves, in order to execute them as part of the longer sequence of the route or boulder. As a method for improving attention this is helpful, because it removes the distraction of needing to make decisions while climbing and it boosts confidence because we know what moves to do. However, simply rehearsing which hand and foot goes where in which order, falls short of complete rehearsal. In addition to knowing what moves to do we need to know how to do the moves. Below are components to incorporate in rehearsal:


Many climbers use rehearsal for projecting, which improves the ability to engage attention specifically on that climb and therefore send the project. To improve attention engagement as a general skill for your climbing, I highly recommend using these methods on repeats of onsight level climbs (or a grade or two harder, but easier than your project limit).


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There is an ever-increasing mismatch between attention supply and attention demand caused by multiple factors such as multitasking, multiscreening, or increasing numbers of brands and products to advertise (Santoso et al. 2020). Paying attention is not an dichotomous activity, as it can be provided in different degrees (Maclnnis and Jaworski 1989). However, fortunately for advertisers, initial evidence suggests that digital advertising is effective despite low attention (Santoso et al. 2020).


The investigation of opening effectiveness involves the evaluation of the moment consumers access their inbox, as well as the multiple circumstances that may influence their decision to open a new e-mail. Given the great diversity and number of elements that can influence the decision to open an e-mail, it would be beneficial to use a comprehensive framework to structure the analysis. Based on previous literature on attention and e-mail effectiveness, this research differentiates between visible (both formal and content-related), temporal and contextual variables, an approach similar to that followed by previous studies of e-mail marketing performance (Lorente-Páramo et al. 2020a).


The results suggest that there is no direct relation between the length of the subject line and the attention paid to promotional e-mails, rejecting H1; this finding contrasts with the significant relationship found in the effectiveness of web banners (Baltas 2003; Robinson et al. 2007) and with the idea that individuals require greater effort to process long texts (Solomon et al. 2013), but it is in line with previous industry reports (Stallings 2009) suggesting that additional information in the subject line may be appreciated by some audiences, especially highly targeted ones. Nonetheless, we cannot discard the potential influence of message truncation: some e-mail service providers truncate the subject line based on screen width; for example, the number of characters shown varies between 27 and 64 characters across different mobile operating systems and screen resolutions (Stiglitz 2015). Because more than half of promotional e-mails are opened in mobile phones (Mailermailer 2016), a significant number of subscribers may be using only the first few characters of the subject line to evaluate their interest on an e-mail.


As expected, the increase of sending frequency has a negative influence on open rate, supporting H7. From the analysis of interaction effects, the negative influence is augmented in the case of e-mails dealing with discount or savings. Along with segmentation, sending frequency exerts the highest influence on attention to promotional e-mails. Therefore, both variables should be the top priority for practitioners aiming to improve the performance of their e-mail marketing campaigns. This finding contrasts with the minimal attention that sending frequency has received so far in academic research on e-mail marketing. While there is no general rule on what might be the right frequency, as the preferred levels vary by segment (Baggott 2011), this finding helps support the recommendation of carefully considering the potential benefit of each new e-mail against the inconvenience that it might generate (Dufrene et al. 2005).


Database segmentation, the other variable with key influence on performance (H8), not only allows sending personalized communications to a reduced subset of the database, helping reduce sending frequency, but also has the added benefit of increasing open rates. The double effect on performance, both direct and indirect through frequency reduction, is likely to trigger a relevant improvement of open rates. Therefore, using segmentation techniques on all communications may be the single most impactful action e-mail marketers can take to improve attention to their e-mails. Voice-of-the-customer programs that facilitate the identification of consumer archetypes are a good starting point for segmenting database users, in addition to the tactics already mentioned in the previous section. Firms with limited resources that cannot afford detailed voice-of-the-customer programs can use tactics rooted in entrepreneurial marketing with proven impact on performance, such as increasing risk-taking (Eggers et al. 2020). In the area of segmentation, this approach could be substantiated in the use of limited samples or the re-application of segmentation criteria already tested successfully in other businesses, and then assessing their performance. This approach should not be limited to start-ups, as entrepreneurial marketing tactics are applicable irrespective of firm size (Kraus et al. 2010). 041b061a72


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